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Featured Brand: Mother

Written By admin on Saturday, February 13, 2010 | 4:53 AM

Japanese brand Mother has a somewhat odd name. The word 'mother' brings to mind maternity clothing, or accessories for toddlers. Once you understand the concept behind Mother, however, you'll realise its name is really quite apt. The brand's clothing can be likened to treasures salvaged from mothers' closets, feminine and timeless pieces to be handed down to the next generation.

 

Vintage-inspired floral prints give a whiff of sweetness and elegance.

 

Softly-shaped dresses with gentle floral motifs.

 

These looks come close to the styling of more folkloric or ethnic-inspired mori girls.

 

Roomy scarves and a bohemian, nomadic vibe are well-suited to more adventurous mori girls.

 

Vintage-inspired florals transform these boots and skirt into the stuff old fairytales are made of.

Image source: Mother

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